Challenging occupational stereotypes
Category: Young learners age 14-19 | Provision: General FEdefinition College | Region: London |
Summary |
The aim of this project was to challenge the gender and sexual orientation occupational stereotypes that school leavers may hold about roles within the aviation and the hair industry. Key achievements were:
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Background |
There is under representation of male learners on aviation (cabin crew) and hairdressing courses at Kingston College. There is also a lack of awareness by males of every sexual orientation of the opportunities that are available within these industries. . Kingston College wanted to present positive role models and recruit male learners to courses with opportunities for sustainable employment in the economic growth areas of aviation (cabin crew) and hairdressing. The project aimed to raise awareness and maximise our appeal to males of every orientation to ensure the aviation industry has the diverse workforce necessary to provide the strength and skills to deliver customer service worldwide. In addition, that the hairdressing profession attracts a wide range of talent to ensure it has the skilled workforce it needs to succeed in today's diverse society. |
Activity |
The findings from the project were disseminated at the annual self-assessment process which took place in July 2013. The project was also discussed with OFSTEDdefinition at our recent OFSTED inspection in February 2013. |
Changes in Practice |
The team at Kingston College have thoroughly welcomed the opportunity to become involved in a project and are passionate about their vocational areas and the opportunities these industries can provide. We will continue to strive to ensure we challenge the gender stereotypes not only in these two industries but also in other industries. |
Advice to other Providers |
The main barriers were engaging with schools and getting them to raise awareness of the workshops at the College. We engaged the help of the schools co-ordinator at the Royal Borough of Kingston upon Thames and this enabled us to send our marketing materials to them who then disseminated to the local schools. Support from senior management is paramount to ensure time and resources are provided to develop and run the project. |
Impact |
Participation in the workshops by school groups was positive. It was more difficult to engage the unemployed groups. Participants have expressed an interest in applying to the college in academic year 2013/14 or 14/15. |
Next Steps |
The project has a lasting legacy with teaching teams committed to continue to raise awareness and attract males of every sexual orientation onto their courses. We have made very good links with employers and will continue to use these in our marketing materials. |
Contact |
Julia Hooson email: [email protected] telephone: 0208 268 2801 |